agency – capacity of individuals to act independently and to make their own choices.
– Structure – influential factors (ie race, religion, gender etc.) that affect an agent and their decisions
“A meme (pron.: /ˈmiːm/; meem) is “an idea, behaviour or style that spreads from person to person within a culture.” A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate and respond to selective pressures.“
reductionism – simplistic view (with reference to determinism framework)
reification – making something real, bringing it into being, or making something concrete
social determination – political and economic structures determine technology.
– Propaganda model – IT powerful tool for the powerful
technological determination – technology determines social change
users’ determination – users are causal agents of social action
– gratification theory – gratification sought by internet users defines and predicts use